Six tactics to produce great content

Presentation and packaging may be the icing on the cake, but the content is the ingredient that makes the cake a cake. The ability to create good content is a key necessity to succeed in the digital platform. Here are few things you can do to come up with likeable and impactful content.

Be original

Create content, never reproduce it. Coming up with content that is yours is far more important than coming up with content that is nice. Make sure your ideas are original. Do not take up ideas or topics that are discussed repeatedly.

Create content that reflects you

Base your content on areas you have expertised. Be wise in understanding what your reader wants from you and what you are good at providing. Strike the right balance and be sure to deliver content that is both likeable and informative.

Engage the reader

Great content is content that speaks to the reader. One secret to communicating better with the reader is by actively engaging them. Be it information that needs to be passed on or tips that you want to share, use a tone that is not very formal. Go with the narrative flow rather than plainly organising data.

Keep it to the point

The primary essence of good content is keeping it short and simple. Do not complicate it by presenting information that is unnecessary or least necessary. Be simple in your language; be clear in your ideas; be crisp in your way of writing. Do not evade from the focal point of what you are trying to convey.

Don’t be monotonous

How much ever interesting and insightful your content may be, it needs to have the right kind of support in terms of visuals. Usage of images or videos between text makes it more desirable for the reader to consume it.

Reevaluate your content

You cannot get better at what you do without constantly evaluating yourself. Work on a ‘Trial and error’ basis. Derive new perceptions and ideas after every round of self evaluation. Put it into use every time you start working on new content.

Marketing may be the Queen, but remember content is the King!